Empower women to buy Beats.

Turns out, lots of women wear headphones without even listening to music. They simply prefer the silence. Turn the loudest city landmarks into Apple Music bluetooth hotspots. Users can connect and listen to music on Beats noise-cancelling headphones to block out the noise.

Maggie Ferber (AD), Marcelo Shalders (AD), Dave Adams (CW)

We created an example hotspot welcoming track. Click below to play.