Urge strategists to think about using Think with Google.

Think with Google provides research on the latest marketing trends. It's jam-packed with awesome insights. Problem is, nobody knows it exists. Since strategists are insight junkies, we pushed it to them. To drive traffic to the tool, we invited strategists to compete at the first ever Insight Rap Battle; using insights found only on Think with Google. Why rap? Because when strategists lay down fresh insights, there's a mic drop moment.

They also receive a promo video. As if their adrenaline levels weren't high enough.