Welcome to Apple.

While working at one of my favorite companies, I wrote copy for the launch of iPhone X, iPhone 8 and iPhone 8 Plus.

That copy included headlines, body copy, emails and Animoji conversations ;)

Below are a few clippings since most of the work remains confidential and there’s simply too much to show.

iphone x.jpg
headline.png
animoji writeup.png
animoji convo.png
animoji news.png

Made at Apple with Dave Gilmore (ACD) and the Marcom Interactive team.