Welcome to Apple.

While working at one of my favorite companies, I wrote copy for the launch of iPhone X, iPhone 8 and iPhone 8 Plus.

That included headlines, body copy, emails and Animoji conversations 🦄

Below you can find a few clippings since most of the work is confidential and there’s simply too much to show.

iphone x.jpg
headline.png
animoji writeup.png
animoji convo.png
animoji news.png

Made at Apple with Dave Gilmore (ACD) and the Marcom Interactive team.