We put the home in home team.
During quarantine in 2020, NFL fans were stuck at home watching their team compete.
So we made helped them make their home feel just as advantageous as home field.
Yahoo Sports, PR Newswire, Marketing Dive
TV, Social
Meet the Lowe’s Home Team
Lamar Jackson, Christian McCaffrey and 30 other NFL players (one from each team) formed the #LowesHomeTeam.
Each pro partnered with Lowe’s and made a positive impact in their team’s local market. Cue all the feels.
Home Team at Home
Watch how these NFL stars unwind at home with DIY projects: lowes.com/hometeamathome
Made at Deutsch with Curtis Petraglia (CD), Daniel Chen (CD), and Louis Li (AD)