NASCAR went viral at 2 mph.
Thousands of people attend NASCAR events, but millions more watch from home.
So we livestreamed a cast of NASCAR legends doing what fans do: Watching the race from a comfy couch.
Over 3 million people joined the livestream 🤯
Social, Digital
#WatchUsWatchNascar
Made at Goodby Silverstein & Partners with Dan Grech (ACD), Eamonn Dixon (ACD), and Louis Li (AD)
Produced by NASCAR Productions