NASCAR went viral at 2 mph.
We livestreamed a cast of NASCAR legends doing what fans do: Watching the race from a comfy couch.
More than 3 million people joined the livestream to watch them watch NASCAR 🏁
Social, Digital
#WatchUsWatchNascar
Made at Goodby Silverstein & Partners with Dan Grech (ACD), Eamonn Dixon (ACD), and Louis Li (AD)
Produced by NASCAR Productions